From working with Hollywood and music stars like Woody Harrelson and Rod Stewart, Nir discovered something that may shock you: These creative superstars aren't all that different from us! It's just that they have mastered a method of repeatable and predictable creativity -- a type of creativity that anyone can learn. And it turns out that's the same type of creativity can be used in businesses and careers everywhere! Nir has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, boost customer service and ultimately create more meaning in their work with clients like AT&T, The Institute of Internal Auditors, Microsoft, The Merchants Acquirers Committee, Ace Hardware, The Mortgage Collaborative, NFL Network, The International Association of Plastics Distributors, EA Sports, The National Association of Realtors, Suzuki, Home Stagers and ReDesign Alliance Association, Activision, jetBlue, Ingram Micro, B. Braun, Cardinal Health and many, many more. Nir’s McGraw Hill book 'The Creator Mindset' is one of the most sought out books on creativity anywhere in the world, and has been named a top 100 nonfiction book of all time.